If you want to grow your audience, you need to find ways to reach new listeners. Promoting to your current listeners over and over again won’t do much to bring in new listeners. Find ways to get in front of people who are unaware of your show and invite them to listen.
On the show today, I am going to show you five ways you can find those new listeners over the next few days. You simply need to take action.
Before we jump into the five ideas, I have a little housekeeping.
PODCAST EDITING
First, if you want to free up time in your week that you spend editing your show, I can give you some help. I offer editing services for your show. This includes everything from basic show editing to full production and show notes.
Imagine what you could do to promote your show and grow your business if you had that time back every week. You can start with the basic package which will give you four shows a month. Or, you can check out the premium package with comes with one-on-one coaching, SEO-optimized show notes, images and thumbnails and more.
Visit www.PodcastTalentCoach.com/edit. Click on the “show me what is in each package” to see the full details of each. I would liove to give you back some time in your week.
Next, let me turn you on to a fantastic opportunity.
FIND PARTNERS TO GROW
There is an event coming up March 3rd through the 5th. It is called Collaborate. This is an incredible way to find true partners who can help you grow.
During this virtual event, you are placed in small breakout rooms of around 8 people just like you. These are online experts in various niches such as online business, mindset, health and more.
Attendees are coaches, authors, speakers, program leaders, producers of podcasts, radio shows and events. Every attendee is looking to connect and partner with others to help each other grow their businesses, impact and income.
When you are placed in the breakout room, each person in the room has 2 minutes to tell others who they are, what they do, what support they can offer other attendees and what support they need.
If you find someone who might make a good partner and fits your niche, you agree to connect in the next few days to determine how you might help each other.
You will literally meet over 100 people. Not all will fit your niche. That will depend on your target.
Let’s say you help small businesses set up their accounting books. In a breakout room you meet a coach who helps small business leaders with their sales process. The two of you have the same target audience but offer different services. That is where the collaboration comes in.
RESERVE YOUR SPOT
You can reserve your spot for free at www.PodcastTalentCoach.com/collaborate. However, there is an upgrade VIP option for only $47. I would highly recommend going VIP. You will find so much more value. You also get a directory of everyone who attends to help you find even more partners.
Get signed up. It will be the best three days you can invest to explode your next year.
I have attended Collaborate three times now. I’ve always gone VIP. This event has done more for my show and business than anything I’ve done. There were 40 people in my niche alone that I met at just one event. I meet more and more each time I attend.
Join Collaborate at www.PodcastTalentCoach.com/collaborate.
Let’s talk about other things you can do over the next week to grow your show.
GET INTERVIEWED
First, get interviewed on another show. We talk about this a ton. Finding complimentary shows in your niche is a great way to grow.
Reach out to a podcaster in your niche to begin the discussion. I’m sure you listen to a few shows who target the same audience you target. Let’s chat with those podcasters first.
Send the podcaster a note. Start with something specific you liked about an episode. “Hey, Erik! Great episode on growing your show. I’ve just sent three e-mails to other podcasters to see if we can swap interviews. Love the idea.” Keep it short.
Next, tell the podcaster that it appears you target the same audience in complimentary ways. “As I was listening to your show, it hit me. It sounds like you help coaches refine their funnel so they can get more clients. I help coaches transform their information into entertainment on their podcast to get more clients.”
Finally, ask for an opportunity to talk. You are NOT asking for an interview. Ask for a chat. “Would you have time over the next week to jump on a call to see how we might partner and help each other grow?”
Get the call booked. Spend the first 20 minutes finding out what they do. Then, spend the next 20 minutes telling them what you do. Spend the last 20 minutes brainstorming ways you can support each other.
A podcast interview on both sides might come of this. However, bigger opportunities might show up that you didn’t even consider.
This is the way Collaborate works. Rather then sending a cold e-mail, you are in a room for people looking for connections just like you. Again, find details at www.PodcastTalentCoach.com/collaborate.
YOUR GUESTS
Your guests are a great resource to help you promote your show. Though you cannot expect it of them, it sure is nice when they share your interview with their audience.
Reach out to the person you interviewed or mentioned in the podcast. Tell them the episode is live. Then, tell them you would greatly appreciate it if they would mention it to their following.
Make it easy for them. Write the copy. Create the social media graphic. The easier you can make it for your guest to share the episode, the more likely it will be that they actually share it.
The same is true when you answer questions on your show. If you receive an e-mail and you include that question on the show, reply to the e-mail and let them know you answered their question on the episode. Give them a link. Ask them to share it the same way you would ask your guest.
SWAP TO GROW
To promote your show, you could swap mentions with another podcaster. So many podcasters think the only way to partner with another show is to get interviewed on the show. There are many other ways.
One great way to get your show promoted is to swap mentions in your newsletter. Connect with another podcaster in your niche who has a decent e-mail list. You will know they do if they have frequent lead magnets are mailing often.
Connect just like we talked about. Reach out to let them know you appreciate what they do. Be specific. Tell them you have similar audiences. Ask if they would like to partner to grow. If you connect, simply mention each other’s show in your e-mails to your audience.
You could say something like, “Hey, I found a really cool podcast I thought you might enjoy. As you are trying to grow your audience and make money with your show, you need to be sure your process is solid. Check out the Yadda Yadda show. They help you build your process from lead magnet to shopping cart.”
You can find partners just like this at Collaborate. Check it out at www.PodcastTalentCoach.com/colllaborate.
HELP BY SUPERFANS
The fourth way to promote your show is by leveraging your superfans. These people will be evangelists for your show, because they love it. If anyone will promote your show, it will be these people. You simply need to empower them.
First, create a list of superfans. Find the people that comment on your episodes, send you e-mail about the show and interact with you on Facebook. You know who they are. You might have 3 or 37. Write them down.
Next, create a post on Facebook and tag your superfans. Be sure to ask a question, so the post starts getting some interaction and gets seen by others.
This could be something like, “Just want to thank a bunch of the listeners to Podcast Talent Coach. Thanks to Bruce, Elaine, Greg, Josh, TaVona, Oscar, Laura, Chris, Rick, Prasha, Andy, Cat, Tony, Kim, Christine and so many others. I really appreciate you listening to the show. What is one idea you’ve picked up from the show that has helped your podcast?”
Be sure to respond to everyone who comments. Interact. If you can get some traction with the post, friends of your superfans will start to see the interaction. Mention your show by name so others can find it.
ADD A LINK
My final idea today is to add a link to your show in your e-mail signature. Make it easy to find your show.
Next, add some valuable content in the email with a call-to-action. This could be a free download or checklist or top 5 ideas. Make it something your audience can use. Make sure it is valuable.
Finally, invite your subscribers to share it with a friend. Say something like, “If you know someone who could use this information as well, please forward this e-mail to them. They can have this free resource as well.”
TAKE ACTION TO GROW
There you go. Five ideas to grow your audience this week. Now, these ideas will do nothing to grow your audience unless you actually take action and do something.
Pick one of these ideas and take action. If you can get one done, select another and take more action. I would rather see you complete one than start all five and complete none of them.
If you want to start making powerful connections with others who can help you grow, I really encourage you to attend Collaborate. It is an amazing event that can help you skyrocket your growth. Get all of the details for Collaborate at www.PodcastTalentCoach.com/collaborate.
Have a great week.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.
Let’s turn your information into engaging entertainment.
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