If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients.
This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven’t listened to that show, I would suggest you start there.
This series of episodes will help you create big things in the coming year if you take action and do the things I’m putting in front of you.
I have created a workshop to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”. This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth.
Let’s talk about 7 places to find your ideal clients.
GROUPS
Social media groups can be a great way to get in front of your ideal clients. However, you need to obey the rules.
You cannot get into a group and become an instant salesperson. You need to provide value.
If members of the group get tremendous value from your posts, they will seek you out for more. One way to offer value is to reply to many of the posts. Even replies of encouragement help.
Every time you post in the group, you create an opportunity to be seen. You are creating top-of-mind awareness for your potential clients.
Studies show that a person needs to be exposed to a marketing message three times before it registers in the mind. Create frequency to the target by being seen often. Engage and interact.
Join 3 groups in your niche and offer value.
PODCASTS
Landing interviews on podcasts isn’t as difficult as it seems if you do it the correct way.
How many times have you been approached by a potential guest or representative of a potential guest asking to be interviewed on your show? I’m sure there have been times when you read the summary of the guest and realize it isn’t anywhere close to being a fit for your show.
I get these all of the time. It was especially true when I didn’t do interviews on my podcast. They would e-mail me about their latest book and say, “I think it would be a perfect fit for your show.”
Really? I don’t usually interview people. I especially don’t interview people about that topic.
That is the wrong way to land interviews.
First provide some value. Pursue fewer shows that are right in your roundhouse.
Last week we talked about your ideal target listener. One of the reasons we define our listener is so we can find them. Here is where that comes into play.
Find 5 to 10 podcasts that also speak to your ideal client. Actually listen to a few episodes of each.
Reach out to those hosts and tell them what you love about their show. Ask if there is any way you can support what they are doing. You might even provide a resource you love or a blog post from another creator that talks about a similar topic.
Start the relationship and conversation. When you have developed some rapport, mention that you speak to a very similar audience. Ask if you might get on a call to discuss how you might help each other.
Do this on a call and not over e-mail. If you are willing to commit the time to a discussion, you appear much more willing to help and partner.
On the call, find ways to support each other. This might be interview opportunities. It might be other ways. Get creative.
Work to land interviews on 3 complimentary podcasts.
GIVE
Creating content is hard work. Offer to help a content creator do just that.
You have great content that can be repurposed across other platforms.
Offer to create guest content or conduct an ask me anything for a complimentary content creator in your niche.
This should not simply be a reposting of something you already used. Either create something new or refine one of your pieces specifically for their audience.
By offering to create content for another creator, you lighten their workload and get in front of their audience. Everybody wins.
I first learned of Erik Fisher on Cliff Ravenscraft’s podcast. Erik would do a weekly segment on Cliff’s show where he would highlight a new tech resource he discovered, such as an app.
This added content to Cliff’s show while getting Erik in front of a new audience.
Find opportunities to provide your content to other content creators.
CROWDS
Empowering your audience to help you is a viral way to find new clients. Let your audience help you create an episode.
Dave Jackson does this on his School of Podcasting show every month. He presents the question of the month at the beginning of the month. Listeners are then invited to submit audio of their answer.
The final episode of the month is a collage of the answers Dave has received. Each submission gets highlighted on the show and is allowed to promote their own podcast.
By creating this episode, Dave helps his listeners. He gets great content for an episode. Dave also creates the opportunity to get his listeners talking about his show. “Hey, Mike! I heard you on Dave’s show last week.”
This creates goodwill between Dave and his listeners. It also gets his listeners in the habit of reaching out to Dave if they need help with something.
Create a crowdsourced episode of your own around your solution to their problem.
VIDEO
Do the work once and use it many times over. You would hard to create your podcast every week. Don’t make it a one-and-done.
Find ways to repurpose your content. If you start with a video of the show, you can then use the audio as the podcast. You can also use the transcript as a blog.
Now, you are doing the work once, you are creating the content once, but using it in three different ways. You can also use pieces of it on social media and in your newsletter.
People like to consume content in different ways. Allow them to consume your content in the way they enjoy most.
To get in front of new clients, repurpose your content on YouTube.
NEWSLETTERS
I hope you have an e-mail list. This is one connection to your audience that you actually own. Facebook can kick you off anytime they would like. You own the list of e-mail addresses of people who signed up with you.
Leverage this list to get in front of new listeners. The people on your list already know you. How can you use it to find new clients?
Partner with other creators in your niche. Just like you would include their segment on your show, include their content in your newsletter. They could do the same for you.
This should be part of your conversation when you reach out to partner. If they have an e-mail list that they send to frequently, swap content.
You can give them great content for their newsletter. They can give you great content for your newsletter. You both win.
Swap newsletter mentions with two complimentary content creators.
STAGES
The final way this week to find your clients is stages. I don’t mean physical stages. We are talking about any opportunity to get in front of an audience.
Summits are a great way to get in front of a new audience and build your e-mail list. A virtual summit involves various experts giving presentations around a specific topic.
People submit their name and e-mail address to get access to the summit. Sometimes you are allowed to offer your lead magnet during the summit to build your list as well.
Find a summit where you can give a presentation.
TWO-WAY STREET
Remember with any of these ideas, you need to give first. Seek ways to help the other person succeed. It will come back around.
If your partner knows you are there to help them, they will be more willing to help you.
It needs to be a win-win-win situation. Your partner needs to win. The audience needs to win. Then, you need to win. Provide great value and everybody wins.
Use a few of these ideas this week to get in front of your ideal clients.
Then, come join me at the workshop I’ve created to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”.
This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth. I’ll see you there.
Let’s turn your information into engaging entertainment.
