One of the biggest challenges podcasters face is how to make money with their show. The biggest reason podcasts don’t make money is because the host doesn’t have anything the listeners can buy.

So, how do you figure out what to offer? What will your listeners actually buy?

First, I want you to understand that people buy cheap products. They invest in expensive products. Be sure you are using the right language to attract your ideal clients.

If you want to make meaningful money that will make a difference in your life, you need to find a few people who you can superserve at a high level and help them solve their problems. That is something that will get people to invest.

WHO I HELP

I was in a podcast Facebook group the other day. Somebody posted a meme of a skeleton sitting on a park bench with an exasperated look on its face.

The caption said, “Me when I hear people ask how to monetize their podcast.”

There are many podcasters out there who want you to feel bad about having a desire to make money with your show. They act as if it some sin want to be compensated for all your hard work or grow your business.

It’s kind of like those who want to tax entrepreneurs into oblivion. It makes you not want to do the work.

Another asked, “Has anyone ever looked into monetizing their podcast? And if so, what was the process?”

The first answer was, “Nope, no one ever has” with a laughing emoji. Not very helpful.

Next answers was, “You’re missing step one.” I assume step one is build an audience. But, how does that person know the original poster doesn’t have a huge audience?

Again, bitter podcaster on line one.

When I first started Podcast Talent Coach, I was hesitant to talk about making money with your show. So many people in the podcasting world would say, “You don’t have to make money with your show. Just create a great show.”

Coming from radio, we created great content to attract an audience. It was all about driving the business.

That’s what I wanted to help podcasters do. Create great content and grow a business.

DON’T FEEL BAD

Eventually, I started talking about various ways to make money, monetize your show and grow your business. But, I still qualified it and couched it.

I would say, “If you want to make money” or “you don’t necessarily have to make money.” I didn’t want the podcast pundits to think bad about me.

Then I realized those people who didn’t want to monetize, or were bitter because they couldn’t figure out how to monetize, wouldn’t be able to pay me to coach them anyway.

What did I care what they thought? They weren’t my ideal clients. Those bitter people probably wouldn’t ever become my client.

I’m not here to change minds. I’m here to show you what’s possible. Then, show you how to do it.

With my show and my process, I want to attract podcasters who are building a business. Those who can envision big things for their podcast and their lives.

Imagine being able to serve a passionate audience with your superpower, helping them overcome their struggles and reach their goals.

You only need a few people to help you reach that goal. I love helping people create that amazing life and future. And, I don’t feel bad telling all the negative Nancies that as well.

I’m an entrepreneur at heart. Other entrepreneurs are my people. I get inspired by your passion and your goals. Therefore, I block out the rest so I can leave my impact on the world.

You can do the same. And, I’d love to help you.

90-DAY SPRINT

I’m going to give you nine different offers that your listeners will buy in just a minute. But first, I want to give you an invitation.

If you want to use your podcast to help you grow and scale a coaching business, I want to help you make that a reality.

I am going to help 12 coaches build a monetization system around the podcast.

You don’t need to wonder where your next client will come from. There will be a steady stream of discovery calls so you can select your ideal clients.

You won’t fear whether or not you’ll be able to cover your expenses next month. We will create a system that eliminates the guessing and allows you to follow the steps to growing a real business.

As you try to build your business, the market is noisy. I get it. I hear all the same noise you do.

Experts want to teach you funnels, show you how to build lead magnets, and how to create landing pages. There are JV partnerships, discovery calls, and all the podcast tech.

Where do you start? What do you need first?

In this program, I will bring it all together and quiet the noise.

MASTERMIND

This Podcast Profits Mastermind is a 90-day sprint to build your monetization system and land your next client. It is my goal to help you land a client paying you what you’re worth in 90 days.

We will create a podcast structure that attracts clients. Discover how to deliver content that creates a demand for your expertise. And, we’ll build a system to get listeners to sign up as your client.

We will build your business in 90 days.

This program is for the right 12 podcasters. It is limited to 12, so I can give you the dedicated attention you need and deserve.

Next, the program will be $5,000. But since this is the first time I’m offering it, I will give these 12 podcasters the opportunity to join for only $2,500.

Finally, you need to apply. We both need to ensure it is right for you.

If this sounds like what you need to go to the next level, schedule a call with me at www.PodcastTalentCoach.com/ErikCalendar. We can discuss it and see if you will be one of the 12.

OFFERS LISTENERS BUY

Let’s talk about the potential of your podcast and coaching business. What will your listeners buy?

As I was building Podcast Talent Coach, I did dozens of interviews with various podcasters. These were hosts in a variety of niches with different audiences.

During these calls, I specifically asked what they would like to learn, what would help them in their journey, and how they would like to learn it.

From those conversations, some commonalities began to develop. I realized their answers were falling into a few different categories.

After all was said and done, nine different buckets appeared. These are the nine things your listeners will actually buy.

SOLUTION

The first thing your listeners will buy is the solution to their problem. This is the obvious one.

If they have a problem and you have a solution, they will pay you for it.

People by books for the solution contained in the pages. They pay coaches to help them overcome a struggle. People pay for results.

SUPPORT

Next is support. Information alone does not create a transformation. Support and accountability create true transformation.

Just think how much more people pay personal trainers compared to the basic gym membership. You can do the same exercises. Why do you need a trainer?

The trainer gives you accountability and support.

COMMUNITY AND CONNECTIONS

People will also pay for community and connections.

It is tough taking your journey alone. People will pay for membership, community and connection.

There are many organizations that charge membership fees. People pay to get into a party. Networking groups that provide powerful connections cost money.

ACCESS

The next thing your listeners will buy is access. If they can get access to you or resources that are typically reserved for select individuals, people will pay to get that access.

Musicians and bands have begun to charge for backstage experiences. Superfans pay big money to get access to the band that regular fans don’t have. It has become big business in the music industry.

LUXURY AND PRESTIGE

People will also pay for luxury and prestige. There are many examples in life.

This offer is similar to a country club membership. Plenty of people pay to get access to that golf course when they could play a dozen other courses around town.

First class plane seats, luxury suites at the arena and sports cars are other examples. Arguably the worst seats in the house are secluded away from everyone else and in limited quantity. Suddenly they are the most expensive seats at the show.

CREDIBILITY

Your listeners will also pay for credibility. If a certification or designation gives someone credibility, they will pay for that.

SECURITY

People often pay for security. This happens all the time. Some of those are even hard to prove.

This offer could be physical, like mace, guard dogs and security alarms. It could be virtual, like encryption, LifeLock and data vaults.

Security often comes with a price.

INSPIRATION AND EMPOWERMENT

People often buy inspiration and empowerment.

This offer is clearly seen in all the self-help books, counseling and seminars.

People pay to feel better about themselves.

ENTERTAINMENT

Finally, people will buy entertainment.

Just look at how much money people spend to laugh at comedians and movies. Entertainment comes in all forms. Concerts, books, cable television. How many streaming services do you have?

PICK ONE

There you have nine offers people will pay for. Pick one and incorporate it into your show.

If you’re ready to get serious about building your business with your podcast, apply to join my Podcast Profits Mastermind.

This is a 90-day sprint to build your monetization system and land your next client. It is my goal to help you land a client paying you what you’re worth in 90 days.

Only 12 will get in. You and I need to have a conversation to ensure it is right for you. Let’s make the next 90 days the most powerful growth of your business. Grab a spot on my calendar at www.PodcastTalentCoach.com/ErikCalendar.

Are you interested in changing your life or are you committed?

COMMITTED

Most people think interested is close to committed.

The reality is they are as far away from each other as summer is from winter. Baseball from hockey.

If you are “interested”, you could be 99% in. When you’re “committed”, you are 100% in.

They sound close. But when you’re 99% in, you still have one foot on the dock. It’s not even possible for you to jump in.

When you are “committed”, both feet leave the dock and you’re swimming.

You’re all in, because you have eliminated plan B. You can’t go all in and stay dry.

You have burned the boats and are committed to reach your goal.

When it comes to your podcast and coaching business, are you interested or committed?

Imagine having an audience full of your ideal clients waiting to work with you.

What would that do to your business? How would your life be different?

Would it just be “nice” to have a large, passionate audience? Or, are you “determined” to get there?

Do you say, “I’m only interested in getting better”? Or, are you saying, “This is the year I hit my goals … just show me the way and let’s go”?

I’m looking for the right 12 people who are committed. They take action. They achieve their goals.

Interested people just want to collect info and continue to aim without ever shooting. Ready, aim, aim, aim, aim. Always getting ready.

Committed people take action and win.

If you’re committed, grab a spot on my calendar and we’ll have a conversation to ensure the Podcast Profits Mastermind is right for you. Just visit www.PodcastTalentCoach.com/ErikCalendar.

I look forward to our chat.