Podcast: Play in new window | Download

Have you ever dreamed of turning your podcast into a business? It sounds so easy when the gurus talk about it. They all say, “Build an audience and sell them something.” The “what” is easy. It is the “how” that gets a bit more difficult when creating a podcast business.

A mentor can help you get where you want to go.

Can I share the story of Amy and James Hebdon with you?

THE PAID SEARCH MAGIC PODCAST

The Hebdons are a married couple who host the Paid Search Magic Podcast and publish articles to help businesses grow in every aspect of pay-per-click. Their podcast has been helpful with building their authority in their space.

Amy and James run a boutique agency called Paid Search Magic. They offer services for profitable businesses to improve their pay-per-click performance. The agency also helps digital marketers and startups get the training and support they need to take paid search to the next level. The couple manage paid search for clients and teach people to do paid search for clients through their coaching.

You see coaches everywhere. Life coaches. Career coaches. Sport coaches. Birthing coaches. Speaker coaches. Executive coaches. It seems coaching is a big part of the world today. Why is that?

Coachingis so prevalent in our society, because coaching works. Coaching gets results. Communication is improved through coaching. Most importantly, coaching works, because the goals of your coach are your goals. Coaching helps you face difficult truths, learn how to make powerful change and maximize your potential.

The best speakers, the best executives and the best athletes all have coaches. Coaching helps the best become the best and stay at the top. Coaching is a powerful, secret weapon of those at the top of their game.

Not only are Amy and James Hebdon coaches, they also use coaches in their business. They have been using me as the coach for their podcast.

BUILDING AUTHORITY

Through our work together, we have really been able to define who their target listener is. This has allowed Amy and James to speak directly to those people. This helps build their authority.

The Hebdons want to grow the podcast and use it to get more coaching clients. Therefore, building authority and credibility to let people get to know, like and trust them was our focus.

When they began the podcast, Amy was doing a solo show. After the show took a break and then relaunched, James joined. The couple realized they didn’t know how to really create a podcast. There was a lot of conflict between the two with regard to content, direction and process. They needed to figure out how to work cohesively with multiple viewpoints.

There was a bit of fear when Amy originally launched the show. There was so much to learn. Where should she start. She worked to figure it out along the way. Unfortunately, that meant inconsistency. She would post daily at times and every other week at other times. After two years, they only had 33 episodes published. The couple needed to streamline their process.

The material being taught on the show by Amy and James is very hard to learn without a visual component. They needed to find a way to make the content more accessible.

As James says, “We didn’t know what we didn’t know.”

Do you ever find yourself in that position? Have you ever found yourself asking, “Where do I even start?”

That is what I mean about all of the good intentions by the gurus. Telling your what to do is easy. Telling you how to do it is more difficult.

THE INTERVIEW

I sat down with Amy and James to discuss their podcast and what they have learned over the past few months as we have been working together.

If you would like to get a free podcast strategy session to determine your next steps toward your “what to do” when creating your podcast business, head to PodcastTalentCoach.com/coaching.

Enjoy the interview with James & Amy Hebdon from the Paid Search Magic Podcast.

Do you need help with your podcast business? You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.