Sometimes we forget what we didn’t know when we started. We think everyone knows what we know and we are not confident. The little voice in our head makes us doubt we have anything of value to share or the authority to do so. It all holds us back from launching our podcast or episode.

You always have a superpower to someone.

SHE STOPPED

One of my clients has launched her show. She is over a dozen episodes in, but is now doubting her ability. She isn’t confident. Have you been in that position?

She spent years as a marketing professional. She transitioned into a stay-at-home mom, but still wanted to use her knowledge in marketing and nurturing client relationships. Her knowledge in the space is great, but she fears judgement.

The podcast is witty, creative and resourceful. She shares great information and product knowledge in every episode. It is clear by listening to the show that she truly loves what she does. Feedback from friends and listeners has been very positive.

Recently, she has started to hear that little voice in her head. What if her former co-workers start to judge her? The voice is asking, “Who do you think you are trying to teach others about marketing?”

So, she stopped.

We worked together to define her ideal target listener. The one person that needs her help the most. Then, made that person her purpose. Everything she creates on the podcast, everything she does will be for that one individual.

GREATER THAN CRITICS

What others think, the other judgements, mean nothing. The “why” behind the show is to help that one ideal listener solve her problems. The show has a purpose greater than the critics.

Here is the funny thing. The critics probably don’t even exist. Our podcast means so much more to us than to anyone else. As much as we would like to think others are watching everything we do, the reality is most are not paying attention. Those people have more important things to do that evaluate our podcast and work.

BE CONFIDENT

Be confident and move forward. You have great things to offer the world.

Think about your niche. Think back to when you began. Remember when you didn’t know where to start?

There were definitions you didn’t know. The steps in the journey were probably confusing. You probably asked more than a few times, “How do you do that?”

There are many people in your niche right at that point in their journey. Help them grow to where you are now.

IDEAL CLIENTS

Imagine being able to have a conversation with your ideal client on a weekly basis. Envision having a way to allow your prospects to get to know you and what you are all about. That is what a podcast can do for you.

Each week you are able to build a trusting relationship with your tribe. Your podcast allows you to demonstrate your authority and connect with your customers and clients.

Your podcast will help your ideal listener during every episode. You provide value with each episode to position you and your business as the thought leader in the industry.

The podcast can also help you connect with other leaders in your niche.

HOW TO IGNORE

There are a few steps to help you be confident, keep the critics at bay and focus on your mission.

1. Know your why
2. Determine what you know that most people who were in your spot a few years ago do not know. What is your superpower?
3. Define your ideal target listener, including their wants, needs, fears and struggles.
4. Brainstorm 25 topics that you can teach them about your journey to help them overcome their struggles.
5. Focus on your ideal target listener while recording every episode.
6. Don’t read your reviews and turn off the comments. Focus on your why.

YOUR CHECKLIST

If you have yet to launch a podcast, you can find my 21 Point Podcast Launch Checklist at PodcastTalentCoach.com/podcastlaunch.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.