When it comes to creating engagement with your podcast, it all starts with the proper preparation. Before you even start recording the episode, you need to determine what you hope to accomplish. This can be accomplished with an episode launch checklist that will help you reach those goals.

The most important piece of your planning is what you will do with the material. How will you make it interesting and unique? Determine where your content will go and how it will create engagement before you launch the episode.

There are twelve questions you should answer before you begin recording.

1. Why is it relevant?

2. How will they care?

3. What is the source?

4. How does source lend credibility?

My example: Steve Goldstein – Amplifi Media

5. What is intriguing?

6. What emotion will it stir?

7. In what context will it be set?

8. Where will the story go? What details will you use?

9. What will they remember?

10. Where will the conversation go next?

11. How will you market it?

12. Write the intriguing intro.

Answer these 12 questions before you record and launch the episode. It will help you reach your goals and create engagement.

I would be honored to help you shape your content. You can get a free strategy session with me at PodcastTalentCoach.com/coaching.

The most important part is deciding exactly what you want your audience to do. Then, make sure it is clear to those listening to the show. You should ask them to do only one thing. Don’t make the call-to-action confusing by asking them to do too many things.

If you want to create more engagement with your audience, define what you would like them to do. Be specific, make it easy and ask them to take action.

Don’t let one of the questions hold you back. If you get stuck on one or two, skip it and move to the next. The more questions you answer, the stronger your content will be.

Let’s turn your information into engaging entertainment.