When it comes to using your podcast client attraction, you must make time during your episode to demonstrate your authority and invite your clients to work with you.
RESOURCE FOR CLIENT ATTRACTION
I have a great resource for you this week to help you with your client attraction.
When trying to get someone to work with you, have you every heard, “Ohhh, that’s a bit expensive for me. Anything you can do on price?”
How many times have you heard some version of that from prospects? Prospects whom you know desperately need your solution.
Here’s the thing. Your solution isn’t too expensive. They aren’t understanding the value they will get – and that it far exceeds the cost.
And that’s on you. But there’s some good news…
There’s a much better way that will get your prospects to see the value – and it doesn’t involve cutting the price.
My friend, Ed Erickson, is hosting a free online training session, where he’s going to show you the three key things you can change that will not only obliterate price objections, but will lead to your prospects clamoring to pay premium fees for the privilege of working with you.
There are 3 session times available – so pick the one that’s best for you. You can register at PodcastTalentCoach.com/essential.
NO LEADS
I was on a coaching call the other day when the podcaster asked why his podcast wasn’t attracting any leads for his consulting business.
When I listened to the episode, he did a great job interviewing his guest. However, he didn’t mention his website or consulting one time during the entire episode. He wasn’t doing anything to create client attraction.
You need to make sure there is time for you. Just because your episode is an interview episode, that doesn’t mean the entire episode needs to be the interview. You can use part of the show to teach a little bit and demonstrate your expertise.
This question has come up two other times over the past week. How do we let people see our expertise when we are interviewing somebody else?
FIND THE ROOM FOR CLIENT ATTRACTION
This past week, I have been part of two different groups of podcasters in a bit of mastermind setting. In both groups, somebody asked how they could better use their interviews to attract clients.
As I mentioned earlier, when it comes to the price of your product or service, your solution isn’t too expensive. They simply aren’t understanding the value they will get from your stuff.
You need to demonstrate your expertise. That is how you get your listener and potential client to see that your product or service far exceeds the cost.
So, when you have an interview on your show, take some time to discuss the topic.
Before the interview happens, you could show your listeners what you know by teaching a little bit around the topic. You could answer a few questions from listeners about the subject. A case study is a great way to demonstrate your knowledge.
After the interview, you could take time to include your big takeaway from the discussion. Present a quick recap of the discussion. Link the conversation to a case study or real world example from your product or service. This is another great place to demonstrate your expertise.
SOLO SHOW
If you do a solo show with no interview, it is much easier to show your stuff. You could answer questions from the audience. Telling your stories is a very powerful way to demonstrate your authority.
When you are doing a show by yourself, ensure you that you continue to offer your message on a consistent basis. Just remember to mix it up in the way your present it every week.
Think of the Dave Ramsey Show. Dave talks about his baby steps on every show. Every call he takes relates to the baby steps in some way. Over and over again, it is the same thing.
However, the context around the baby steps changes. Those unique stories keeps the content fresh. Be consistent with your message while varying the context.
ACTION
Finally, include your powerful call-to-action in order to get your clients to come work with you. Just telling them you are a coach or have a book isn’t enough. You need to ask them to buy it to create client attraction.
Include the call-to-action at the front of the show and again at the end. Many of your listeners will never make it all the way to the end of the show. They stop listening when they finish doing whatever they are doing. That could be driving, exercising, mowing or something else.
If you wait until the end of the show before you offer a call-to-action, you will miss a big opportunity to help your listeners.
TEACH THEN INTERVIEW
This episode is a great example of teaching around an interview. Today, we talk with Ed Erickson, head of Erickson Business Coaching, about client attraction.
As an EMyth Certified Business Coach, Ed helps owners get control over their business. He helps develop the skills, mindset, and leadership traits to transform businesses. The result is a business that achieves the owner’s goals and creates the life they want to live.
Ed Erickson has worked in and owned small businesses for over 20 years. He has seen first hand many of the challenges owners face. And has spent a lot of time trying to figure out how to fix them.
Today, he helps us learn how to take our podcast audience and build a business around that audience. We learn the biggest mistakes to avoid and where to find our ideal clients.
TRAINING
It is such a great conversation with Ed. If you are trying to build a business around your podcast, client attraction is a critical piece to your plan.
Find the true problem your audience faces. Determine what they want and need to solve that problem. Offer them the solution, not the tool. Define your ideal clients. Finally, determine your solution and message that will help them achieve their goals.
If you want to learn more about client attraction, get signed up for the free training. Ed is hosting that free online session, where he’s going to show you the three key things you can change that will not only obliterate price objections, but will lead to your prospects clamoring to pay premium fees for the privilege of working with you.
There are 3 session times available – so pick the one that’s best for you. You can register at PodcastTalentCoach.com/essential.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.
