Do you fear sounding like a beginner? Do you have a desire to have stronger content? Review your show.

On this episode, I want to help you learn to review and critique your own podcast in order to make your content stronger.

WHY WE REVIEW

Reviewing your content on a regular basis is critical to your improvement. Learning how to critique yourself will help you sound more prepared, more organized and more like a true, professional broadcaster.

When I was beginning my broadcasting career, I feared people would see me as someone simply trying to play the part of a professional. I didn’t have any idea what I was doing, let alone how to get better.

I wanted to have more credibility. How could I get there?

Over the past 30 years, I learned to review and critique my own show. I worked with a variety of coaches, consultants, articles, conferences and mentors. They all taught me a little something.

MY START

My broadcasting career began while I was in college studying for my architecture degree. What started as something fun to make college money suddenly turned into a career.

Here I was, a college kid studying architecture, trying to pretend I was a professional broadcaster.

I had no idea what I was doing. It was all trial and error.

Now, 30 years later, I am trying to help podcasters avoid the growing pains I suffered. I was learning by diving head first into the deep end and quickly figuring out how to swim.

Over the years, the mistakes I made were plenty.

In radio, on-air talent learn to be better through a process called the aircheck session. These are some of the most painful meetings you could have … if the coach doesn’t have a teacher’s heart.

My aircheck sessions were typically run by my Program Director of the radio station.

For a typical session, I would bring a recording of my show. We would listen to the show together. Then, my Program Director would tell me everything I’m doing wrong.

How would you like to sit in a weekly meeting where your boss tells you everything you’re doing wrong?

This is also where I learned how to be an effective coach by learning what NOT to do.

Over the next week, I would try to improve. We would go through the entire process again the following week.

SOAR WITH YOUR STRENGTHS

Once I was able to find a Program Director who had my interests and growth at heart, we began working on my strengths. We would find the areas that were strong and try to do more of that.

This became a much more enjoyable process. Over the years, I learned to recognize those strengths in myself.

My show continuously got stronger. I was then able to critique myself on a regular basis.

By sharing my scars and battle wounds, along with the processes, tips and skills I have learned over the years, I can help you fast track the road to great podcasting.

Over the past 3o years, I have been coaching radio talent with their shows. I have helped many radio shows reach the top of the ratings. My show has also been at the top for years.

This success is built on a quality review and critique of each show. When you learn to recognize the powerful parts of your episode, they will naturally become part of your content over time.

I have developed a Show Review Worksheet to help you review your show. You can download the worksheet for free on my website at www.PodcastTalentCoach.com/reviewworksheet.

Here are the questions included on the Podcast Talent Coach Show Review Worksheet. These questions will help you review and refine your show.

QUESTIONS – GOALS

What did you hope to accomplish on this show? Did you succeed?

Part of your show prep should have included a goal and focus for the episode. Did you accomplish that goal?

To create more engagement with your listeners, your show needs to take the next step.

Where do you take your content from here? How do you continue the conversation? Did you succeed?

How did you make the audience care?

Engagement is created when you stir emotion. “Why” is much more powerful than “how”. How did you make them care during this episode?

OH WOW

Where were the “oh wow” moments?

You do not need to make your entire show amazing. You simply need a few memorable spots.

Create a couple moments to make your listener say “oh wow”. This is how you get your listeners to share your content. Find the “oh wow” moments in your episode.

Where were the surprises?

Surprise and delight. That will keep listeners returning week after week.

Surprise will bring a smile to your listener’s face. This is where your information becomes entertainment. Where were your surprises?

What were the powerful words you used?

Words are powerful when you make the right choice. Selecting smart words help draw pictures in the mind of your listener.

Thick and lush evoke two different emotions. Sad and devastated spark two different visions. Find the words in your episode that jump out of the speakers.

THE GOOD STUFF

What did you like about the show?

When you are interested, you are interesting. What parts impressed you?

What was memorable about the show?

Find the one thing that people will remember. Your listener will not remember the entire show. What is your one thing?

What worked?

Did you try something new in this episode? Did it work? Push yourself to create new content in every episode. Then evaluate that content to see if it was a success.

What could have been better?

This is the other end of the previous questions. Where can you improve?

WHAT’S IN IT FOR ME

How did you position the story from the listener’s point of view?

We often talk about “what’s in it for me”. Did you position your content from your listener’s point of view?

How did you include the listener, making them part of the story?

Great marketing is more like a mirror. Reflect the life of your listener. Make them forget they are listening to a podcast by putting them in the story.

Where did you include your listener?

THE TOPIC

At what points did you introduce and reset the show/topic?

Resetting the show topic is important to maintain the flow of the show. If the theme of the show is improvement, and you have a few different topics that support that theme, reset before each topic.

Help support the overall concept by reintroducing the theme that ties it all together. Where was that apparent in the show?

How did it appear you were prepared for every element?

Keep your notes close as you record your content. Did you sound prepared with every piece of information you presented?

RELATIONSHIPS

What did you reveal about yourself to help foster the relationship with the audience?

We talk about doing business with those we know, like and trust. Where did you reveal things to allow your listeners to begin to know you?

What stories did you tell?

Stories are the best way to allow listeners to get to know you. When you tell stories, you reveal your thoughts, beliefs and values. Find the stories in your episode. Learn to recognize when stories can be included.

What details did you use that were spectacular and visual?

Details help stories come to life. Specifics make the story more believable. This is similar to powerful language. Where did you use vivid details?

Where did you use active language? (walking instead of walked, eating, not ate)

Listeners can see active language. You can see “walking”. It is difficult to see “walked”.

If you want your content to come to life in the theater of the mind, use active language. Find some in your episode.

MAKE IT BETTER

What crutches do you use that need to be removed?

Crutches are words you use too often to fill time. These are typically phrases you use when you cannot think of anything else to say. Where do you hear crutches in your episode?

What is your plan to make tomorrow better?

Find three things in the 19 questions that you can work on this week.

NEXT WEEK

Next week, you will learn how to develop a goal for your episode. This will help you create a strong call-to-action and get your listener to engage. Be here for that.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.