Helping Gobinder Gill Get Great Guests – PTC 381

Helping Gobinder Gill Get Great Guests – PTC 381

April 2, 2022

Do you conduct interviews as part of your podast? Have you created an interview strategy? Some podcasters have strategic reasons to interview particular guests. Other hosts take the guests as they come. Where do you fit?

Many hosts want to get top shelf guests for their show. What is the trick? How do you land that big guest for your podcast?

Let’s face it. Asking a busy, successful entrepreneur to give up an hour of their time to give you an interview is a tough ask. Their time is money.

How can your podcast be more valuable than their other options?

Today, I have six useful tips to help land those big names. Plus, we’ll talk to Gobinder Gill, host of the Diversity Corner podcast, about getting great guests.

COACHING

Gobinder and I have been working together for about six months. He came to me to help him launch his podcast on a solid foundation.

Together, we designed the podcast to help Gobinder land more consulting client and keynote speaking opportunities.

If you don’t have someone who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me.

You can get a strategy session with me at no charge. Together, we will develop your plan and see how I can help and support you to achieve your podcast goals.

If we like each other, and you’d like to discuss some of the tools I might have to help you get where you’re going, we can talk about that at the end of the call.

There is no hard sales pitch. We just get to know each other and build your strategy. After you get clear on the strategy, you can let me know if you’d like help. It is really that simple.

My calendar doesn’t have room to chat with everyone. If you are looking to use your podcast to grow your coaching business, apply to have a chat with me by going to www.PodcastTalentCoach.com/apply. Just click the button and apply.

Let’s talk about the 6 ways to land the great guests for your show.

FIND THE INTRODUCTION

First, find people that know your prospect. See if they will introduce you.

Just the other day, a radio colleague came to me seeking an interview with Taylor Swift. I have interviewed her a couple times. He knew I was able to make an introduction for him.

Use the same process to help yourself.

THE GATEKEEPER’S FRIEND

Next, become the gatekeeper’s friend.

There are times when big names have people that run their schedule. This could be a personal assistant or a booking agent. You need to make friends with these people.

In the music business, I always go through the record label. I need to create a strong relationship with that person in order to be at the top of the list when interview opportunities come about.

WHAT’S IN IT FOR GUESTS?

Then, position your request from your guest’s point of view.

To score a guest interview for your podcast, you need to begin by explaining how the interview will benefit your prospective guest.

The fact that your audience will love the interview has no bearing on their decision. It really doesn’t matter to your guest if your show or your audience will benefit from the guest’s appearance.

When your guest makes the decision whether to appear on your show, they will only consider how the appearance will benefit them personally.

We were able to help a very sick young girl meet Taylor Swift … from her hospital bed.

Lolo was a young 11-year-old girl. Her wish was to see Taylor Swift in concert. She was getting tickets for Christmas. However, when Taylor came to town, Lolo was in the hospital fighting for her life. She was in Children’s Hospital fighting leukemia.

I passed along Lolo’s wish to Taylor’s record label. It wasn’t only the story that got Taylor. I know she loves giving back in very special ways. The Taylor Swift tour was coming through town for two days. I knew there would be some down time the day of the second show.

I made it as easy as possible for Taylor to make Lolo’s dreams come true. That is exactly what happened.

What is in it for your guest? Make it easy.

SHOW GUESTS WHAT YOU’VE GOT

The fourth tip is to provide your prospects some examples of your great work. If you have endorsements, share those as well.

Use endorsements from others to give you credibility.

SIZE ISN’T THE ONLY THING THAT MATTERS

Next, don’t worry about size.

Many podcast hosts only use their audience size to lure guests. If you have a reasonable audience size, surely use it to your advantage.

However, don’t stop there. You may be overlooking many other ways you could benefit your guest.

You could offer to give your guest exposure on your website, blog, mailing list, social media and many other ways.

Take credit for that.

Your audience for any one of these vehicles may be small. However when you combine the benefit of each distribution method, your proposal for the interview will be more appealing to your guest. Use every audience you have to your advantage.

DON’T TRIP OVER THE NAMES YOU DROP

Finally, use your past interviews as proof of your high caliber.

Play to your guest’s ego by dropping a few names. If you have had other notable guests on your show in the past, let your guest know.

Tell your prospective guest they will be among good company. They will feel more comfortable saying yes to your request.

GOBINDER GILL

Today, we chat with Gobinder Gill. Gobinder Gill is a #1 Best Selling Author on Amazon for “Achieving Prosperity Through Diversity”. He trains organizations in the art of Diversity, Equity and Inclusion to bring greater cultural harmony, productivity, and profitability in the workplace.

Since the mid 1980’s, Gobinder has worked in many facets of the media dealing with cultural diversity issues. His experiences cover all facets of radio, television, film and print.

After working with Podcast Talent Coach, Gobinder is now the proud host of Diversity Corner.

During this conversation, we talk about landing great guests, generating more revenue, and the common mistakes podcasters make.