A podcast can be a powerful marketing tool for your business. To start a podcast, you simply need to follow a plan.

Structuring your podcast properly when you start is critical if you hope to use it as a marketing tool.

On this episode, I want to take you behind-the-scenes of a coaching session to see how I help Jeanette Shorey lay out a podcast concept that she can start that will help her grow her online membership community.

You can download my detailed Podcast Launch Checklist and get a video to show you how to start at www.PodcastTalentCoach.com/launch.

SIX STEPS TO START

There are six steps to creating a powerful, profitable podcast. The first three steps help you start off on the right foot. The second three steps help you start driving your business.

To begin, the first three steps are purpose, program and platform. After you’ve built the foundation, the next three steps are produce, promote and profit.

Let’s look at each of those steps in order.

PURPOSE

Your purpose is your why. Without a solid why, you won’t stick with it. Creating a podcast every week will soon seem like a chore.

Find your inspiration with a strong why.

PROGRAM

Your program is your niche. This is what you will talk about. It better be something you love and can talk about for hours. This makes creating content so much easier.

PLATFORM

Your platform is the format of your show. Will your show be solo, interview, magazine, documentary, two-person or some other format?

PRODUCE

Producing an episode is where most people spend their time. Don’t make it complicated. You don’t need to be a tech guru to create a podcast.

Start by recording your episode in audio software. Then, edit it. Editing a podcast is like editing a word document. Highlight and delete. If you need help here, go to www.PodcastTalentCoach.com/editing.

Next, export the file as an .mp3. This is just like saving a document as a .pdf. Click “file” and “export”. Some audio software has an export button that makes it really easy.

You then upload your file to your audio host, such as Libsyn. This is just like uploading a photo to Facebook. Your audio host stores your audio. You can get a free month by using the code PTC at www.Libsyn.com.

Embed the audio player and episode on your website. Just copy and paste the code.

Finally, be sure your show is linked to Apple Podcasts and the others. This involves coping the address from your audio host and pasting it on the platform. You only need to do this once.

That’s it. You have a podcast.

PROMOTE

Promote is all about attracting your listeners. This is how you bring fans to your show and keep them listening.

This is where most podcasters SHOULD spend their time.

Don’t believe “if you build it they will come”. It doesn’t happen that way.

You need to take action on a regular basis to make people aware of your podcast and invite them into your world.

PROFIT

Finally, profit from your efforts. Money doesn’t fall from the sky. You need to build an audience and have a strategy.

Build a roadmap that will lead people from being a listener to being a client. Have a plan.

HELPING A MUSIC TEACHER START

Six steps. It doesn’t need to be any harder than that to start a podcast.

Today, I want to take you behind the scenes of a coaching session to see how this can work for your business.

Jeanette Shorey helps music teachers feel more confident in the classroom by giving them easy-to-implement resources to incorporate literacy skills and storybook lessons into their music lessons.

Her proven Simple Literacy Skills method doesn’t just encourage reading and singing — it also shows administrators that teachers understand the direct correlation between grade level literacy standards and music!

Jeanette is an Arts Integration Specialist with over 2 decades of experience teaching general music, choir, and music ensembles from PreK to 8th grade. She is a certified music educator and has a Master’s of Science in Elementary Education with a Specialization in Literacy. Jeanette is National Board Certified in Elementary Music K – 6 and has ORFF certification.

She has started a membership to help these teachers implement her program. You can find that at StoriesThatSing.net.

Jeanette now want to start a podcast to bring more members into her community. But, she doesn’t know where to start. We help her with that today.

Enjoy this behind-the-scenes look at our coaching session with Jeanette Shorey.

START YOUR PODCAST

Big thanks to Jeanette for allowing me to share our coaching session with you. She is amazing.

You can find Jeanette and her community online at StoriesThatSing.net. She is doing amazing work over there.

If you would like to start your own podcast, or need help making your show more effective, let’s talk. You can get a podcast strategy session as my gift to you, just like Jeanette.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me.

We will develop your plan and see how I can help and support you to achieve your podcast goals. Let’s start you on the right path today.