Let’s talk about your image. What are you doing to make your podcast image stand out from the others?

If you want to stand out in the sea of sameness in your niche, find ways to make yourself unique. When people hear your name, they need to think of something specific.

That is the power of a unique podcast image and brand.

IMAGE VS. BRAND

The word brand is defined as “a kind or variety of something distinguished by some distinctive characteristic.”

Image is defined as “a representation of the external form of a person or thing in art”. It is also “the general impression that a person, organization, or product presents to the public”.

Where brand is characteristic that tend to be more physical, image is more of an impression and representation that are more mental.

To be unique, stand for something. Don’t try to be all things to all people.

If you try to be everything to everyone, your podcast won’t have an identity. You will not have a distinct brand or image.

Don’t try to be all things to all people. It diminishes your brand. If you try to be everything, your podcast brand won’t have an identity.

FORD

In 2017, Ford announced they would stop making all passenger cars except the Mustang. People simply weren’t buying sedans like they did in the past.

When you visit Ford.com today, there is still a pull-down menu for cars. But the only car listed is the Ford Mustang.

The company is now solely focused on the pickup, SUV and crossover markets. Those are the healthy parts of their business.

What Ford is really doing is focusing the brand of the company.

Ford’s F-series truck has been America’s best-selling vehicle for the past 40 years. That is among ALL vehicles. It has also been the best-selling truck in the U.S. for over 40 years.

Ford is known for trucks. The company is going all in on its brand.

POSITION

Brands occupy a position in the mind. McDonald’s sells hamburgers. Nike is known for running shoes. Ford is known for pickup trucks.

When people think of your brand, what comes to mind?

How are you making your image unique from everyone else?

When people see you, is your image consistent? Does it convey a message consistent with your business?

Everything about you contributes to your brand. That includes your clothing, the colors in your logo, the words you choose and more.

Creating an image can separate you from all other experts in your niche. Be intentional.

AMY JANECE

Let’s get you started building your image.

Amy Janece is an image consultant and stylist. She is also an international best selling author.

She helps speakers, authors, coaches, and other experts discover their element and look like a million bucks so they can sell a million.

When Amy works with clients to build their image, she goes beyond using basic hair, eye, and skin tone. Her goal is to help you see the masterpiece that you are, from the inside out, and help you frame it so that you shine.

Most importantly, she helps you stand out from everyone else.

Enjoy my conversation with image expert Amy Janece.

GET STARTED WITH IMAGE

Get her “3 Secrets To Look And Feel Great”. You can download those at www.PodcastTalentCoach.com/3secrets.

Find Amy at EmbodyYourElement.com.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.