FIRST, GET NOTICED

Before you can grow relationships with your audience and become an authority and influencer in your niche, you need to get discovered. Making your podcast discoverable is one of the first critical steps.

So many podcasters struggle to grow their audience. However, they are doing very little to be visible and become discoverable.

You cannot expect people to just show up to your podcast. It takes diligent, deliberate action on your part to get in front of those listeners.

As you build the relationships, many will become fans for life.

CHICAGO GETS NOTICED

I just saw the band Chicago perform Wednesday night. It was a full house even though only 2 of the 10 guys on stage were original members of the band.

Jimmy Pankow on trombone and Lee Loughnane on trumpet were the only two original members on stage. Robert Lamm is still listed as a member, but for some reason he wasn’t there.

Even the lead singer is the third replacement after Peter Cetera left the band in 1985.

Chicago has been touring for over 55 years. Over those years, they have been building relationships. They have toured relentlessly for years gaining more and more fans at each show.

In 1971, Chicago performed a week of sold out shows at Carnegie Hall in New York City. They were the first rock band to do it and turned the shows into a 4-disc box set as their fourth album.

Six years later in 1977, Chicago became one of the first acts to receive the Gold Ticket Award from Madison Square Garden in New York City. It was a new award given to performers who sold over 100,000 tickets to performances at the venue. Chicago drew over 180,000 people to the venue in nine sold-out appearances there over the years.

On Wednesday night, a full house at the 5,000-seat outdoor amphitheater sang, danced and partied with a band that was a shell of its former self. And the fans couldn’t have cared less.

It was legacy.

The music holds a special place in the hearts of fans even though the original guys aren’t there performing it.

It’s all about relationships.

DISCOVERABLE THROUGH PODCASTS

Relationships begin by getting discovered.

There are many ways to get discoverable. Some work better than others.

In studies that have been done, most people discover new podcasts through word of mouth. They hear somebody else mention the show.

Therefore, my favorite way to get discoverable is to get interviewed on other podcasts.

Podcast listeners listen to podcasts. Give them options.

SUMMITS

I find summits a good way to become discoverable. Though all summits are not created equal.

I’ve been on summits that have 15 people at the session. However, I was on an AI summit a few weeks ago where 350 people were there.

A summit is like a virtual conference. A group of experts give presentations centered around a the theme of the summit.

Summits typically last anywhere from one to five days. The session are usually interviews or presentations.

During the presentation, the presenter will usually offer a free lead magnet to get people on their email list.

When I was on the summit with 350 people in the room, I was able to add 125 people to my email list. Just ensure your presentation and gift match the audience the summit is attracting.

OTHER WAYS TO GET DISCOVERABLE

There are a variety of other ways to get discoverable.

You can get on stage at conferences in your niche.

Find ways to get mentioned in articles.

Do Facebook lives in groups with group owners. Just connect with the owner of the group and see if you can add some value to their group.

I’ve have huge success speaking to masterminds. These are typically small groups, but they’ve invested to be there.

You can also create your own virtual events that partners can promote.

DANIEL J. LEWIS

Today, I want to share an interview I did with Daniel J. Lewis. He is a master at getting your podcast discoverable.

As a multiple-award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcast for sharing your passions and P.R.O.F.I.T!

Daniel created the Podgagement software to help you engage your audience and grow your podcast, and he teaches podcasting techniques through consulting and online courses.

He hosts his own podcast about podcasting called The Audacity to Podcast along with a few other podcasts. Daniel has also been nominated for multiple awards.

Enjoy.

FREE GIFTS

You can get Daniels free gifts at www.PodcastTalentCoach.com/daniel. It is an email-based course called “How to Make Your Podcast Stand Out”.

Be diligent and deliberate to grow your audience, get noticed, and start building powerful relationships. It’s your first step to becoming an authority and influencer in your niche.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.