It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport.

BUILDING RELATIONSHIPS THROUGH VALUES

I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways.

Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values?

Your values build the foundation of who you are.

To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out.

INFLUENCE

This happens when you get clear on the characteristics of an influential authority.

First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you?

Next, you need to define your beliefs. What makes you you? Write out your foundational principles.

Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower?

Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe?

Finally, you need a tribe to spread your message and be your testimonials.

BEGIN WITH VALUES

This entire process starts with defining your values. You can’t develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values.

Be brave and stand for those values you believe in. It will be scary. Do it anyway.

If you try to please everyone, you please no one. You become safe and middle of the road. When you’re in the middle of the road, you become roadkill.

Make people pick a side. When you make people care, you will attract the right people and repel the wrong people.

If everyone rates you a 3 on a one-to-five scale, they really don’t care. Three means, “I could take it or leave it. I really don’t have a feeling either way.” That’s a bad place to be.

When you pick a side, some people love you and others hate you. That’s ok. At least they care.

You’ll attract more people who love you and the people who hate you won’t come back anyway. They weren’t going to buy in the first place.

You will be ok. Stand for what you value.

ROBERT MACPHEE

I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started.

Robert MacPhee is the creator of the “Excellent Decisions” values-based leadership program and the author of “Living a Values Based Life”.

He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles.

Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the Value Based Life Podcast.

You can find Robert’s free gift at www.PodcastTalentCoach.com/values. It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are.

Enjoy the gift from Robert.

 

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.