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Build Your Marketing Strategy With Chioma Njoku – PTC 406

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Many podcast experts will teach you how to launch your podcast. Some try to help you monetize the show. But, they are all missing your marketing strategy.

  • Chi’s Podcast “Cheers to Your Prosperity” HERE
  • Find Chi the Mindful Bookkeeper at HERE
  • Enroll in podcast training “How To Grow Your Audience” HERE

PODCAST EXPERTS ARE WRONG

The experts want you to believe you should grow your audience large enough to land some sponsors. That is the biggest mistake you could make.

When looking for a traditional sponsor, you need more than 5,000 downloads per episode.

According to Rob Walch, VP of Podcaster Relations at Libsyn, the July 2022 statistics across all Libsyn podcasts shows the median downloads is 165 downloads per episode.

The median is the middle. If you stack them up smallest to largest, the one right in the middle is the median. Therefore if you are getting more than 165 downloads an episode, you are better than 50% of all podcasts.

Only 8% of all podcasts on Libsyn get more than 5,000. That means the other 92% of us aren’t playing in the sponsor atmosphere. Only 20% of all podcasts get more than 1,300 downloads per episode.

We need to devise another way to monetize our show. Chasing sponsors is a waste of time for you.

Instead, use your podcast as a marketing tool for your business. Incorporate it into the rest of your marketing to attract your ideal clients or market your affiliate products and services.

Before we get into the most effective way to use your podcast, let’s talk about growing your audience. Even though we aren’t looking to attract sponsors, the larger our audience the more effective our call to action will be.

GROW YOUR AUDIENCE

If you would like to grow your audience, join me for a free workshop. It’s called “How To Grow Your Audience In 30 Days Or Less”. It happens online Thursday, September 22nd.

You will discover…

  • The exact step-by-step process to fill your audience with your ideal clients
  • The most effective way to get new listeners and increase your downloads
  • How to overcome the common challenges podcasters face to get results quickly

You can get registered at www.PodcastTalentCoach.com/training.

If you’re like most podcasters, you have struggled to grow your audience. It has been a challenge to fill your pipeline with qualified prospects for your business. I know you don’t want to spend a ton of money on ads that don’t work.

Let me help. I’ll show you a much more effective process without throwing away good money. Join us on Thursday, September 22nd at 2pm Central Time, Noon Pacific Time.

Register at www.PodcastTalentCoach.com/training.

Let’s build your growth strategy.

PODCAST MARKETING FUNNEL

While you are growing your audience, you need to also be growing the business.

I’m sure you’ve heard of a marketing funnel.

You bring people into your world by making them aware of you. They are given content to make them interested in what you have to offer.

Once they are interested, you get them engaged by getting them to take action. Finally, you convert the engaged into clients.

It is a marketing funnel.

Fewer people move through to each level making the process look like a funnel.

The first step is awareness. Everything you do to make people aware of you and familiar with what you do, who you help and what you help them do sits at the top of the marketing funnel.

Awareness activities include blog posts, social media, website, search, newsletters, marketing campaigns, conversations, media mentions and a variety of others.

This is where your podcast sits. Use the podcast as part of the marketing strategy to make people aware of who you are, who you help and what you help them do.

Create your marketing plan and incorporate it into your business. Maintain a consistent message and call to action in all of your marketing pieces.

When people become aware of you through any of these methods, get them on your email list, not to your podcast.

If they listen to your show without subscribing and never come back, they are gone forever. You can no longer reach them.

If these new people get on your email list, you can now email them every time you release a new episode until they unsubscribe from the list. You can now nurture the relationship and get them to subscribe to your podcast.

CHIOMA NJOKU

Chioma Njoku helps entrepreneurs with their bookkeeping as founder of the Mindful Bookkeeper. She is a lifestyle accountant, intuitive financial coach, and a cash flow warrior on a mission to help more amazing souls prosper.

Chioma has been an accountant for over thirteen years. She has a BA in economics from Northwestern University. She also holds an MBA as well as a Master of Science degree in Accounting from Northeastern University.

Her podcast is “Cheers to Your Prosperity“. You can find Chi, her podcast, and the Mindful Bookkeeper at https://www.themindfulbookkeeper.com.

Today, we help Chi find ways to incorporate her podcast into the marketing plan of the Mindful Bookkeeper and grow the audience in a methodical way.

Enjoy my coaching session with Chi Njoku.

NEXT WEEK

Thanks for being here this week.

Don’t forget to get registered for my next workshop “How To Grow Your Audience In 30 Days Or Less”. It happens online Thursday, September 22nd.

You will discover…

  • The exact step-by-step process to fill your audience with your ideal clients
  • The most effective way to get new listeners and increase your downloads
  • How to overcome the common challenges podcasters face to get results quickly

You can get registered at www.PodcastTalentCoach.com/training.

I look forward to seeing you there.

Do you struggle with producing your show on a consistent basis? Getting your show published every week can sometimes be a challenge.

Next week, I will show you how to create a production process that makes it easy to create an episode with regularity.

You will also get another sneak peek at a podcast coaching session where we help Ryan Fairbanks create a process that allows him to publish an episode each week, create great lead magnets and attract his ideal clients.

I’ll see you next week.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.