There is a saying in business that the money is in the list. Building your email list is an important piece to any business.

EMAIL LIST BUILDING

Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients.

My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet.

I then send an email to my list every day. It’s designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don’t read every email, they at least see my name in their inbox even if it is only to delete the email.

By staying top of mind, when they need podcast answers, they think of me.

In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company.

Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision.

Legendary marketer Dan Kennedy says, “Build the list – sell to the list”. I most always include an offer of some sort in my email.

OFFERS IN YOUR EMAIL

Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action.

And it works over time.

In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply.

During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals.

On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time.

EMAIL LIST TAKES TIME

One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me.

Mary Elaine told me she had been on my list for years. She didn’t know how she got on the list and couldn’t even remember how long it had been.

After reading my email for years, she decided now was the time to take action.

I helped Mary Elaine launch her podcast. She was also a coaching and production client for years.

Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me.

She told me she had been listening to this podcast for 18 months. It was finally time to get on a call.

There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me.

You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical.

That’s the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper.

Build the list. Sell to the list.

BUILD YOUR EMAIL LIST

So, how do you build your email list? There are many ways.

Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach.

Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love.

Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development.

During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list.

Enjoy my conversation with Sheila Davis.

EMAIL LIST BUILDING GUIDE

Make sure you grab Sheila’s list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers.

You can download it at 48days.com/marketyourbiz.

 

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.