Creating Coaching Clients – PTC 385

Fill your audience with coaching clients

Creating Coaching Clients – PTC 385

April 23, 2022

On this episode, I want to give you five podcasting strategies that will help you attract high-ticket coaching clients for your business.

This week, I received an email from Nena Hart. She wants to use her podcast to attract her ideal coaching clients.

Nena writes …

I am really struggling to make some crucial decisions to move forward with the content. The content has been a sticking point from the beginning. I don’t feel like I have a solid starting point or focal point for the content?

I feel like interviews would bring more interest and value than me just talking, but I can’t figure out the right questions and how to tie the interview in?

Nena’s audience is nurses who are either wanting to make more money, learn about the nontraditional job options or start their own businesses. She wants to bring awareness to other options and what other nurses are doing to encourage and empower.

Many podcasters face the same challenge. When podcasters come to me for a strategy call they ask, “How do we use our content to turn listeners into clients?”

Before we jump into the five strategies you can use, I want to invite you to join us in the Audience Explosion Blueprint. This program will help you build an audience of potential coaching clients who are ready to buy.

AUDIENCE EXPLOSION OF CLIENTS

The Audience Explosion Blueprint is a live, 6-week group coaching program that will not only show you the steps to grow your audience and monetize your podcast in 6 weeks or less, but help you implement the plan.

So many podcasters try to determine the characteristics of their audience rather than attracting the audience they want.

You want to fill your audience with your ideal clients, show them what you do and invite them to work with you.

That’s what we do in the Audience Explosion Blueprint. We create a steady stream of coaching clients that love what you do and want to work with you.

You can get the full details at https://podcasttalentcoach.com/audience.

PROGRAM DETAILS

In the program, you will get access to …

6x weekly live online classes with Erik K. Johnson to fill your audience with ideal coaching clients ($1,497 Value)
Lifetime access to the recordings of the 6 weekly live online classes with Erik K. Johnson to revisit anytime you would like ($1,497 Value)
Access to Audience Explosion Support Group to ask your questions and get feedback and support to successfully create a profitable podcast ($497 Value)
Access to a comprehensive library containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and massively increase your downloads. ($497 Value)
Information alone doesn’t create transformation. Implementation will create transformation. So, you get daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. ($497 Value)
A 30-minute, one-on-one call with Erik K. Johnson to ensure your blueprint is clearly defined and efficient. ($250)
Access to all future calls, updates and versions of the program ($1,497)
Bonus #1: Creating Powerful & Unique Podcast Interviews course ($97 Value)
Bonus #2: Audience Growth Toolkit course ($191 Value)
And, Bonus #3: Additional one-on-one call with Erik K. Johnson ($250 Value)

The total value if you were to buy each piece individually (which you can’t) would be over $6,000.

Our live coaching calls start soon. You can get all the details and enroll today at www.PodcastTalentCoach.com/audience.

GET COACHING CLIENTS

Let’s talk about five podcasting strategies you can use to turn your listeners into coaching clients.

Imagine being able to have a conversation with your ideal customers on a weekly basis.

In addition to that, your ideal clients request to have that conversation every week. How great would that be?

A podcast makes those conversations possible when your ideal clients subscribe to your podcast. We just need to attract the right people.

Podcasting is an amazing opportunity to tell your stories and build know, like and trust. Facts tell, and stories sell.

If you structure the show properly, your podcast can be an amazing marketing tool to drive your business and grow your revenue. You build trust every week with your show.

Podcasting allows you to demonstrate your authority to your prospects and invite them to become clients.

You can also grow your influence by getting interviewed on other podcasts.

Here are five podcasting strategies that will help you attract high-ticket coaching clients for your business.

You can use one or all to reach all new levels.

TALKING HEAD

A “talking head” is a podcast featuring a solo host. This style of podcast allows you to share your information and expertise.

PODCASTING SECRET: Build know, like and trust. The stories and examples you share on your podcast allow your listener to get to know you.

Friendships are built through revelation. The more you reveal about yourself through stories, the more your audience gets to know you like a friend. Then, develop like and trust over time.

BE THE INTERVIEWER

Interviews allow you to create great content without doing all of the work required for a presentation delivered on a talking head episode.

PODCASTING SECRET: Leave room to demonstrate your expertise and share your stories around the conversations with your guests.

You can use three different methods to attract high-ticket coaching clients with your interviews.

GET INTERVIEWED

When you are interviewed on other podcasts, you get exposed to new audiences.

PODCASTING SECRET: When the host asks you how listeners can find you, answer with one, single, focused call-to-action.

Listeners get lost in a laundry list of choices. Instead, offer listeners your lead magnet to get them on your email list. You can then invite them to listen to your show and build the relationship.

This high-ticket coaching client attraction strategy works best when you find podcasts already speaking to your potential coaching clients.

DEMONSTRATE YOUR COACHING

Share a bit of a coaching session with a current client as an episode. Demonstrate the transformation you offer your clients to listeners who might become your high-ticket coaching client.

PODCASTING SECRET: The best interview to launch a product or service features someone who has been helped by using the product or service. Get that person to tell their story of transformation.

This strategy gives you the opportunity to demonstrate your coaching style and expertise. It is sort of a test drive for your potential high-ticket coaching clients.

VISIBILITY

Many coaches say, “I don’t have time for a podcast.”

Repurpose your content on YouTube!

PODCASTING SECRET: Different people consume content in different ways.

Give them options.

Begin by creating the video of your show. Then, strip the audio for your podcast.

You get twice the visibility without doubling the amount of work required to create it.

NENA HART

With Nena, which would be the best structure for her show to allow her to attract the nurses she can help with her coaching?

Nena Hart is a member of my Podcast Fast Blueprint program. As she launches her show, she wants to ensure she has built the right foundation to attract her ideal coaching clients.

She has come to me to help her structure her show and content to make sure she is headed in the right direction.

If you are using your podcast to attract your ideal coaching clients, you’re going to love this interview. It is packed with tips to build a strategy that turns listeners into coaching clients.

Big thanks to Nena for allowing me to share this coaching session with you. Enjoy our coaching conversation.