“Oh, if only I had better sound quality, my downloads would surely go up.”

Wrong.

It isn’t your mic or sound quality holding you back. It is your content, personality and originality.

It seems the conversations about the “right” mic have increased quite a bit lately.

Should you use a dynamic, condenser or ribbon mic? Is a USB mic or XLR mic best?

When spending money on a mic, is it smartest to get an ATR2100, EV RE20 or the Heil PR40? Why do so many dislike the Blue Yeti?

The truth … it doesn’t really matter. The only people who care what mic you are using are podcasters and audiophiles. Your audience doesn’t know the difference between an ATR and a VCR.

If your content is great, people will listen to average audio.

Russell Brunson will occasionally record his podcast in his car on the way to the office. His show “The Marketing Secrets Podcast” was formerly called “Marketing In Your Car.” His listeners don’t complain about the audio quality, because the content is great.

Gary Vaynerchuk records video in the backseat of an Uber. He posts those videos to social media. Then, he uses the audio for his podcast. Are people upset about the sound of passing cars or that he is using the built-in mic on his phone? Nope. The content is great.

If you want more downloads and better engagement, focus on creating better content, a stronger personality and more originality.

Here are six ways you can do just that.

1. Stand for something – Have an opinion

2. Stand against something else

3. Have a personality

4. Don’t be “on fire” – Cut your own path

5. Connect

6. Lead

If you would like help shaping your show, improving your content, defining your personality and being more original, we should chat. Take me up on my offer of a FREE podcast strategy session.

Find details at www.PodcastTalentCoach.com/coaching.

Let’s transform your information into engaging entertainment.