CREATING A POWERFUL PODCAST MESSAGE

Your message can be powerful when you clearly understand whom you’re targeting. A message designed for everyone reaches no one.

MIXED MESSAGE

I was on a podcast strategy call with two nurses the other day. They help healthcare practitioners decrease anxiety and stress, calm down their inner voice and enjoy life.

Their goal is to bring resilience to humanity.

Part of their curriculum is continuing education for healthcare providers.

As we talked, we realized most of their clients are nurses. Though doctors and other healthcare providers can benefit from their content, nurses make up the majority of the revenue.

We often get scared of losing a client. People tell me, “Yeah, but I can help them, too.”

I understand you can help everyone. However, you don’t have enough time to help everyone. You also don’t have enough time and money to market to everyone.

The biggest problem with trying to help everyone is the clarity of your message.

CLEAR RESULT

If these two try to create content for everyone, how can they possibly frame the content for nurses and doctors? They have different needs and pain points.

A surgeon comes in for about an hour. They are in a very high pressure situation for a short burst. Then they move on.

Nurses have a little less pressure, but it is consistent. The pressure lasts for their entire eight or ten or twelve hour shift.

When these two hosts try to speak to both doctors and nurses, the examples are mixed and the solutions are blurry.

The content can be much more powerful when they focus on nurses alone.

By focusing on nurses, the listener understands exactly what we are offering. She can see it is exactly what she needs. And, she has clarity on how it fits into her life.

The listener can envision the results, because the examples are clear. She says, “I can relate – that sounds just like me.”

MISSING OUT

By focusing on nurses, the hosts might miss out on a few doctors enrolling in their program. But, they will make it up by increasing the number of nurses that enroll.

Let’s say 80% of the clients are nurses and 20% are doctors. Let’s also assume we have 100 clients. That would give us 80 nurses and 20 doctors.

Now, let’s say focusing only on nurses changes both sides by 20%. We lose 20% of our doctors and gain 20% more nurses, because we are now perfect for nurses.

We would now have 96 nurses and 16 doctors. Our total number of clients just increased from 100 to 112 or 12%.

They don’t have enough doctors to lose. There are many more nurses to gain.

When you narrow your message and focus, you will provide more clarity. You will gain more listeners and have more clients.

Download your Ideal Listener Development Worksheet for free online at www.PodcastTalentCoach.com/listener.

YOUR MESSAGE

Today, Janelle Anderson joins us to help us ensure our message isn’t just heard, but felt.

Stir emotion with your message.

Janelle Anderson is known as the Speaking Confidence Coach for coaches. She is a Certified Professional Coach, author, and renowned speaker.

Janelle is on a mission to empower coaches to launch on a strong foundation of clear messaging aimed at the audience most aligned with their passions and strengths.

She helps coaches grow their business through masterful speaking and storytelling with her business, Emerging Life Coaching.

I recently shared my message on Janelle’s summit. She was recently a guest on my Podcast Profits Summit. This is that conversation.

Be yourself. Your authentic message builds trust.

You can download Janelle’s Niche Discovery for Coaches for free at www.PodcastTalentCoach.com/message.

https://bit.ly/nichediscoveryvideos

 

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.