I was hopping around on Facebook this weekend checking out a lot of podcast Facebook groups. The questions keeps coming up. “How can I make money with my podcast?” Regardless of the vehicle you use to generate revenue with your show, you will make no money unless you get your listeners to take action.
There are many ways to make money with your podcast. You could sell sponsorships and advertising. Joint ventures are a possibility. Affiliate programs are an option. However, each of these ideas usually work only if you have a audience of a decent size.
If your audience is small, you could create courses or a membership program. You could sell coaching and consulting. If your platform is speaking, you would write a book and use the podcast to promote both.
I have a free resource that can help you with your ideas. It is called, “6 Ways To Make Money With a Free Podcast”. Get it a PodcastTalentCoach.com/MakingMoney.
ACTION
Making money with your podcast is a great idea. However, it won’t happen unless you get your listeners to take action.
“Join my membership.” “Sign up for Audible through my affiliate link.” “Download my free resource.”
None of it happens until your listeners move and do something.
Getting your listeners to take action begins with solid show prep. Before you do anything with your content, you need to define a goal for your show. What do you want your listeners to do after they are done listening to the episode?
Your call-to-action could ask your listeners to buy your product. It could encourage them to visit your website or the website of your guest. Maybe you ask your audience to just provide feedback on the show.
What is the strategy? In the long run of this relationship we are creating with the listener, what is the ultimate goal?
Let’s say you have a one-on-one coaching program. You would like to get listeners into that program. What is the step right before that program?
Maybe you have a group coaching program that feeds your one-on-one program. What is the step right before that?
Your $19 short course on your superpower might be the step just before the group coaching. How do you get people aware of and interested in that course?
The free download on your website might describe how your superpower can transform the lives of your listener and why they need to do it now. The free download helps them take the first step in that transformation.
Now, you need to get people to download the free resource. How do you do that? You create a great call-to-action on your podcast.
SHOW PREP
Now that you know what you want your listener to do after this episode, you can begin to create the content.
What are the interesting topics you want to address on this particular episode? Maybe you are interviewing an expert in the area of your superpower. He is going to describe to people why the superpower is so important and how he used it in his life.
Next, determine what you hope to accomplish on the episode. With this guest, we hope to get our listeners excited about the transformation. We want to get them to the point where they have to have the free resource now.
How will you treat each specific topic you hope to address? What will you do with the content? In addition to your interview, you might be answer listener questions, doing a demonstration of some sort, playing some example audio, presenting data and case studies or giving an example of your programs.
Take all of this content and create an outline for the flow of the show topics. This is important for the show introduction. Your intro should tell listeners exactly what they are going to get from the episode.
What supporting information will you need for the show? Organize and highlight for easy access during the show.
Make sure your call-to-action is clear. I suggest you put it at the open and close of each episode. Not all of your listeners will make it to the end. You don’t want them to miss it.
There are a few things to keep in mind with your call-to-action. First, ask your listeners to do one thing.
Make your call-to-action easy for them.
Be clear with the call-to-action. Tell them exactly what to do.
I have a new coaching program that will help you begin making money with your podcast.
POWERFUL, PROFITABLE PODCASTING
12-WEEK COACHING PROGRAM
Each week, you will get a module of videos to help you build your podcast business.
Once a week, you also get access to a workshop where I teach some of the nuance of building your podcast business and I answer any of your questions regarding the modules.
To make sure you are making progress specifically for your business, you and I have a one-on-one coaching call once a month.
The 12 modules include …
1. YOUR MONEY BASE
The show focus and foundation for your business
2. ATTRACTING YOUR IDEAL CUSTOMER
The more you know about your listener, the better you will be able to communicate.
3. THE PODCAST AND PROFIT CONNECTION
Each episode must have a goal in mind that builds your authority and moves your listeners closer to becoming clients.
4. GET YOUR LISTENERS TO TAKE ACTION
Defining a goal for your show
5. THE POWER OF STORY
Use storytelling to engage your audience
6. GROW YOUR AUDIENCE
How to use interviews to grow your audience
7. MONEY MAKING IDEAS
Using your podcast to build a business
8. CONTINUOUS IMPROVEMENT AND GROWTH
Review your show with a purpose
9. GROW YOUR NETWORK
Creating engagement and building relationships
10. ATTRACT MORE POTENTIAL CLIENTS
Building ideal lead magnets
11. SHOW ME THE MONEY
Tying it all together
12. THE LONGEVITY PROCESS
Podfade prevention
Are you ready to connect your podcast to a business and start making money? Let’s see if this program is right for you.
Take advantage of my free podcast strategy call. We can develop a strategy for your podcast to build your structure and reach your goals.
The strategy call is free. There are no strings attached. It isn’t a sales pitch in disguise. I just help you get clear. At the end of the call, if you feel like Powerful, Profitable Podcasting coaching program is right for you, we can talk about it. That is up to you.
Visit PodcastTalentCoach.com/coaching. Let’s get you started today.
Let’s turn your information into engaging entertainment.
