In this episode, we talk about the importance and benefit of a structure for your podcast. Build your foundation. Then, build each episode upon that foundation.
Do the little work daily to build your foundation upon which to build your brand.
CHRIS YOUNG
Country artist Chris Young is in town tonight. Probably the 6th time he has been here.
The first time he came was about 10 years ago. He played in the radio station conference room to about 20 people.
The next time here, he played to a small club with a few other artists for a few hundred people.
Then he came to town multiple times opening for other bands.
Tonight, he headlines his own show for about 5,000 people.
Here is a guy that got great exposure on a television singing competition with a big audience. He has put in the consistent and methodical work over time to get where he is today.
Other artists on the singing shows don’t make it, because they haven’t put in the work to create the relationship over time. You can’t create a relationship in 20 weeks of a tv season. It takes years.
DO THE WORK
Do the work. Get rich slowly.
This all starts by creating a structure for your show. You need a focus around a topic that you love. This is your “why”. We discussed this in Episode 233 – Why Are You Creating A Podcast.
You need an idea of what the structure of each show will be. Are you doing interviews or a solo show.
Using that structure, you need to create a show clock that has some consistent elements. This should be your introduction, content and close. Maybe a few features.
Create a clear introduction. Remember, you always have new listeners joining the show. Tell them what you do and why they are here.
Each episode should have a goal. What is it that you are trying to achieve in the episode? Your close should end with a call-to-action.
I have worksheets that help you do all of this. It is part of my new coaching program. It is called
POWERFUL, PROFITABLE PODCASTING
12-WEEK COACHING PROGRAM
Each week, you will get a module of videos to help you build your podcast business.
Once a week, you also get access to a workshop where I teach some of the nuance of building your podcast business and I answer any of your questions regarding the modules.
To make sure you are making progress specifically for your business, you and I have a one-on-one coaching call once a month.
The 12 modules include …
1. YOUR MONEY BASE
The first module is all about show focus and building a foundation for your business
2. ATTRACTING YOUR IDEAL CUSTOMER
Learn how to define your ideal customer and listener. Focus your show on your ideal listener. The more you know about your listener, the better you will be able to communicate. Keep this person in mind while recording each show.
3. THE PODCAST AND PROFIT CONNECTION
Each episode must have a goal in mind that builds your authority and moves your listeners closer to becoming clients.
4. GET YOUR LISTENERS TO TAKE ACTION
Defining a goal for your show with a strong call-to-action.
5. THE POWER OF STORY
Use storytelling to engage your audience.
6. GROW YOUR AUDIENCE
How to use interviews to grow your audience.
7. MONEY MAKING IDEAS
Strategies to use your podcast to build a business.
8. CONTINUOUS IMPROVEMENT AND GROWTH
Review your show with a purpose.
9. GROW YOUR NETWORK
Learn how to create engagement and build relationships.
10. ATTRACT MORE POTENTIAL CLIENTS
This module is all about building ideal lead magnets.
11. SHOW ME THE MONEY
This will teach you to tie all of the pieces together.
12. THE LONGEVITY PROCESS
Learn how to prevent podfading.
STRATEGY CALL
Are you ready to connect your podcast to a business and start making money? Let’s see if this program is right for you.
Take advantage of my free podcast strategy call. We can develop a strategy for your podcast to build your structure and reach your goals.
The strategy call is free. There are no strings attached. It isn’t a sales pitch in disguise. I just help you get clear. At the end of the call, if you feel like Powerful, Profitable Podcasting coaching program is right for you, we can talk about it. That is up to you.
Visit PodcastTalentCoach.com/coaching. Let’s get you started today.
Let’s turn your information into engaging entertainment.
