Podcast Movement 2019 is in the books. Thousands of podcasters hit Orlando, Florida for another great year of learning, connecting and sharing. The sessions were full of podcast stats.
One of my favorite sessions each year at PM is the State of Podcasting presented by Rob Walch, VP of Podcaster Relations at Libsyn. “Yes, that marketing advice for your podcast is BS – 2019.”
Rob always offers great podcasting statistics. This year, many other sessions provided podcast stats of their own.
SHOW LENGTH
A few podcast stats provided by Rob:
84% of shows with over 100,000 downloads are over 51 minutes long.
Of the top 100 podcasts, the average length is 67 minutes and the median is 55.
People love to dive deep with your content. Just make sure you stay engaging. Don’t make your show long just for the sake of being long.
APPLE PODCASTS
Rob said 59% of podcasts are downloaded via Apple Podcasts.
Tim Street “Growing Your Audience”. VP of Influence and Production for Authentic. Tim said Apple dominates the podcast market. Apple Podcasts account for 62% of podcast listening.
Let’s say roughly 60% of all podcasts are downloaded via Apple Podcasts. 3 out of every 5 podcasts are downloaded here. If you are not on Apple Podcasts, you are missing half of your potential audience.
On the other hand, Apple Podcasts cannot be your only home. Be sure you are available to android users.
Ensure you are not only on Apple Podcasts, but people can find you.
STAND OUT
There are over 700,000 podcasts. Make your brand stand out in every way possible.
Create great cover art. Make sure the show description is engaging and communicates a clear benefit. Most of all, write your headlines to attract new listeners.
Gregg Clunis “How to double your downloads using behavioral psychology”. He is a writer, entrepreneur, and content creator. He is the host and author of “Tiny Leaps, Big Changes”, a podcast, book and community dedicated towards bridging the gap between the knowledge of what to do, and the act of doing it.
DOWNLOADS
Of the podcast stats that Gregg provided, one stood out. He said the median number of downloads for a podcast is 129 per episode. Only 20% have more than 1,000 downloads per episode.
Realize there are many things that factor into your download numbers and podcast stats. Podcasts in the big 3 topics will get more downloads than shows in the small niches. Money, relationships and weight loss typically have larger audiences than small niches like gun collecting, gardening and chemistry. The larger topics are just more mass appeal.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.
