Build your product or service

Leverage Your Attention With A Product In Five Steps – PTC 316

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Over the last few episodes, we’ve talked about defining your listener, finding your ideal clients and attracting them to you show. Are you now ready to leverage that attention to make money with your podcast by creating a product or service? This week, I am conducting a training called “How To Attract Your Ideal Clients and…
Solve the problems of your listeners

Solving Your Listeners’ Struggles And Problems – PTC 315

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Your podcast serves a variety of purposes in the life of your listener. All podcasts need to entertain. But your podcast needs to specifically solve the struggles and problems of your ideal listener. If you have a true crime podcast or a comedy podcast, the problem of your listener is probably escapism. They simply want…
Attract your client

7 Places To Find Your Clients – PTC 314

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If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients. This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for…
Define your target listener

Why You Should Clearly Define Your Target – PTC 313

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There are many reasons why you need to clearly define your target listener. Today, I want to show you six really important reasons you should be able to visualize that ideal target listener before you ever begin recording an episode. Last week we discussed your 2021 podcast roadmap. That is the foundation for these next few…
Roadmap strategy

Your 2021 Podcast Roadmap – PTC 312

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When podcasters come to me for guidance, we start with a free strategy session to see if and how I can be of help. During this session, we develop a roadmap for the next 12 months. If it then makes sense to work together, we discuss what that could look like. Today, I want to…