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Listener Engagement

Better Audience Engagement – PTC 271

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Would you like to create a deeper connection and relationship with your listener? There is one adjustment you can make to your podcast to help you achieve your podcasting goals. Whether you’re hope to motivate your audience to action, entertain them with a story or simply get them to listen again, one change to your…
Grow Your Listeners

More Podcast Audience Growth – PTC270

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We are all looking to grow our audience. Who doesn’t want more podcast audience growth? You need a strategy and multiple ideas. MULTIPLE STREAMS Multiple streams of income help grow your revenue. Those streams also protect you from any one source going away. If all of your revenue comes from one source, you are at…
Position Your Brand

4 Ingredients To A Powerful Podcast Brand – PTC269

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Your brand needs to have an identity. In radio, we called it stationality. It was the personality of our station. The rock station had a different stationality than the pop station. Our country station had a different stationality than the news/talk station. The rock station had that swagger. They were the rebels and trouble makers.…
12-point Launch Checklist

Your Episode Launch Checklist – PTC268

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When it comes to creating engagement with your podcast, it all starts with the proper preparation. Before you even start recording the episode, you need to determine what you hope to accomplish. This can be accomplished with an episode launch checklist that will help you reach those goals. The most important piece of your planning…
Podcast Interview

Podcast Interviewer or Interviewee? – Episode 267

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A podcast interview is powerful for the growth of your podcast. This is true when you are the interviewer on your own podcast. It is also true when you are the interviewee being interviewed on another podcast. There are benefits to both of the interview. Before we get into the episode this week, I want…