Position Your Brand

4 Ingredients To A Powerful Podcast Brand – PTC269

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Your brand needs to have an identity. In radio, we called it stationality. It was the personality of our station. The rock station had a different stationality than the pop station. Our country station had a different stationality than the news/talk station. The rock station had that swagger. They were the rebels and trouble makers.…
12-point Launch Checklist

Your Episode Launch Checklist – PTC268

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When it comes to creating engagement with your podcast, it all starts with the proper preparation. Before you even start recording the episode, you need to determine what you hope to accomplish. This can be accomplished with an episode launch checklist that will help you reach those goals. The most important piece of your planning…
Podcast Interview

Podcast Interviewer or Interviewee? – Episode 267

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A podcast interview is powerful for the growth of your podcast. This is true when you are the interviewer on your own podcast. It is also true when you are the interviewee being interviewed on another podcast. There are benefits to both of the interview. Before we get into the episode this week, I want…
Start reaching your goals today

Start Now – PTC266

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What does success look like for you over the next 12 months? Have you broken your goals down to specific steps? Start to take steps toward reaching your goals. Now, this episode isn’t all about setting goals. We are not going to talk about SMART goals and the five goal-setting steps. You know your goals need to be Specific,…
Profit from your show

The Podcast Profit Path – PTC265

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Let’s talk about creating your plan to make money and profit with your podcast. What would it mean to you to generate some profit from your podcast? You could be looking to make this a business and career. You might want your podcast to be your side hustle. Maybe you are just looking to make…