How to monetize your message

Monetize Your Message – PTC 440

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HOW TO MONETIZE YOUR MESSAGE We know who we help and what we help them do. But, have you ever considered how you monetize your message? You might say, “Yeah, Erik. I’m a coach.” Or you might say, “I help people find a new career or launch a business.” Those concepts are “what” you do,…
Publicity with Jill Lublin

Jill Lublin On Publicity – PTC 439

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If you want to grow your audience and attract your ideal clients, you need to get in front of new prospects. Therefore, you need publicity and visibility. If you keep talking to your current audience, your current email list and your current social media network, you won’t grow. And, those people are already in your…
Create engagement with your listeners

Creating Engagement – PTC 438

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Coaches will often tell me they struggle to create engagement with their audience. Does that sound familiar? People don’t opt in for your lead magnet. Nobody is emailing you with questions. You aren’t getting any discovery calls with clients. Does it sometimes feel like you are talking to yourself with nobody on the other end…
Answering podcast questions

Should I Rerecord and More Questions – PTC 437

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ANSWERING MORE QUESTIONS On this episode, we are answering podcasting questions. What is the difference between downloads and listens? How can I see around the mic? What is the best way to approach guests? Should I rerecord old episodes. Plus other great questions. YOUR QUESTIONS If you have a question, you can always shoot me…
Grow Your Audience

The First Step to Grow Your Audience – PTC 436

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The first step to grow your audience is obvious. You’ve heard it many times before. But, it is likely you have done it thoroughly enough. Maybe you’ve done it, but it has been a long time since you’ve considered it. YOUR FILTER This critical step serves as the filter for all of your content. It…